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Strategic Communications

This e-learning module helps you develop targeted communication plans for your association. Designing a strategic approach to communications will keep your members informed, engaged and help your association achieve its communication goals.

Learning outcomes:

  • Understand why strategy matters
  • Implement the POST Approach in your communications planning
  • Identify how social media and other online tools can help your communications approach

Additional Resources:

Resources in this catalogue are intended for leaders of professional immigrant (PINs) associations that are volunteer-run and member-based organizations.

Length: 25 min

PINs is:
Sponsored by: Funded by/Financé par: An initiative of:
Scotiabank IRCC


  • Start: 12/07/2016 08:00
  • End: N/A
  • Type: SCORM
  • Class Status: In Progress